EVENT EXPERIENCE / 360° VIDEO PROJECTION
A BRAND EXPERIENCE BUILT AROUND THE ROOM.
CAMPAIGN & CATALOGUE
TECHNICAL VALUE MADE HUMAN.
B2B + B2C
INSTALLERS, PARTNERS AND END CUSTOMERS
PRINT + DIGITAL
FROM CATALOGUE TO SOCIAL AND EMAIL
CAMPAIGNS
LAUNCH MOMENTS AND CONTINUOUS SUPPORT
FULL SERVICE
DESIGN THROUGH TO PHYSICAL DELIVERY
CASE 05 / CREATIVE PRODUCTION
LONG-TERM CREATIVE PRODUCTION AND
MARKETING OPERATIONS
For years, WeMindd has supported Vaillant with the work behind consistent marketing. From campaigns, catalogues and B2B/B2C materials to events, loyalty, social content, procurement and production coordination.
THE OPERATIONAL CHALLENGE
ONE BRAND. MANY PRODUCTS, AUDIENCES, FORMATS AND DEADLINES.
Technical information must remain accurate. Consumer communication must stay clear. Installer material must be useful. Campaign assets must appear consistently across print, digital, events and partner channels.
The challenge is maintaining creative quality while versions, formats, suppliers and deadlines keep moving.
FRAGMENTED PRODUCTION
MANY DELIVERABLES
Briefs, product information, versions, approvals, suppliers and delivery dates can easily become separate workstreams.
BANNERS> FOLDERS> SOCIALS > EVENTS > EMAIL.....
CONNECTED MARKETING OPERATION
ONE CONSISTENT EXECUTION
Creative direction, production, adaptations, procurement and delivery are coordinated around one brand and one marketing objective.
BRAND > CONTENT > PRODUCTION > DELIVERY
THE WORK
FROM THE BIG MOMENT TO EVERY PRACTICAL DETAIL.
The source document places Vaillant firmly inside Creative Production & Marketing Operations. This case therefore shows both the visible work and the operational discipline behind it.
01 / CAMPAIGNS
CAMPAIGNS & ADVERTISING
Concept translation, key visuals, advertisements and campaign assets across formats.
CAMPAIGNS / ADS / BANNERS
02 / PRINT
BROCHURES, CATALOGUE & FOLDERS
Product and sales communication for professional and consumer audiences.
CATALOGUE / B2B / B2C / DTP
03 / EVENTS
EVENT DRESSING & 360° VIDEO
Immersive brand environments, motion content and physical event presentation.
SPACE / MOTION / EXPERIENCE
04 / DIGITAL
SOCIAL, EMAIL & DIGITAL CONTENT
Social posts, newsletters, website content, campaign versions and banners.
SOCIAL / EMAIL / WEB
05 / CHANNEL
LOYALTY & INSTALLER SUPPORT
Loyalty communication, installation bundles and practical material for partners.
LOYALTY / BUNDLES / CHANNEL
06 / OPERATIONS
PROCUREMENT & PRODUCTION
Supplier coordination, purchasing, specifications and delivery of physical materials.
BUYING / SUPPLIERS / DELIVERY
ONE COMMUNICATION SYSTEM
MAKE TECHNICAL VALUE CLEAR HUMAN AND USEFUL.
Heating, cooling and energy products combine detailed specifications with major decisions for people and professionals. Good production respects both.
That means structuring product information, translating benefits and building versions without losing accuracy.
A CONNECTED CAMPAIGN JOURNEY
Current public Vaillant campaigns show how many moments a modern promotion can contain. The exact assets vary, but the production logic remains consistent: every step needs the right message, format, conditions and follow-up.
01
DISCOVER
Campaign, ad, banner or partner channel
02
UNDERSTAND
Product benefit, eligibility and proof
03
CREDIBLE
Catalogue, brochure and installer support
04
ACT
Claim, registration or loyalty interaction
05
FOLLOW UP
Email, confirmation and continued relationship
ONE MESSAGE
Clear product and campaign proposition
MANY VERSIONS
Audience, format, channel and market adaptations
CONTROLLED PRODUCTION
Specifications, approvals and supplier coordination
CONSISTENT DELIVERY
Every touchpoint recognisably Vaillant
EVENT EXPERIENCE
THE CAMPAIGN DOES NOT STOP AT THE SCREEN.
For event environments, the room itself becomes part of the communication. Visual identity, presentation, motion and spatial storytelling must work together.
The 360° video projection turns product and brand content into a shared experience. It is a clear example of WeMindd moving from idea and content into production and physical execution.
THE VALUE OF CONTINUITY
CONSISTENT QUALITY WITHOUT MAKING THE MARKETING TEAM COORDINATE EVERYTHING
There are no invented performance figures in this proposal. The clearest evidence is the breadth and continuity of the relationship itself.
WeMindd helps keep the work moving while protecting the Vaillant brand across a changing stream of marketing needs.
01
LESS COORDINATION LOAD
Creative work, adaptations, production and procurement can be handled as one connected assignment.
02
MORE CONSISTENCY
Campaigns, product materials, events and channel communication remain recognisable across formats.
03
FASTER CONTINUATION
A long-term partner understands the brand, history and practical production requirements.
04
WORK THAT REACHES THE CHANNEL
The process continues beyond design into usable files, purchased materials and delivered communication.
WEMINDD’S ROLE
CREATIVE PRODUCTION AND MARKETING OPERATIONS AS ONE SERVICE.
The Vaillant case proves that WeMindd can operate inside an established marketing organisation and deliver reliably across disciplines, not only create isolated concepts.
01
CAMPAIGN EXECUTION
07
BROCHURES AND SALES MATERIALS
02
PRODUCT AND MARKETING COMMUNICATION
08
EVENT DRESSING AND IMMERSIVE VIDEO
03
MOTION DESIGN AND ANIMATION
09
DTP, ADAPTATIONS AND VERSIONING
04
SOCIAL, NEWSLETTERS AND DIGITAL CONTENT
10
LOCALISATION AND CHANNEL MATERIALS
05
LOYALTY AND INSTALLER COMMUNICATION
11
PROCUREMENT AND SUPPLIER COORDINATION
06
RETAIL AND PARTNER SUPPORT
12
ONGOING MARKETING SUPPORT
WHAT SHOULD YOUR MARKETING TEAM NO LONGER HAVE TO COORDINATE?
WeMindd turns marketing plans into consistent campaigns, content, materials and delivered production across channels and formats.
THE CASE
NOT ONE CAMPAIGN. A CONTINUING MARKETING OPERATION
Vaillant communicates with consumers, installers, partners and the professional channel across many products, formats and moments.
Our role extends beyond making individual assets. We translate plans and product information into coherent work, adapt it for the right audience and channel, coordinate production and keep the brand consistent over time.
CLIENT
Vaillant Netherlands
RELATIONSHIP
Long-term creative and operational support
AUDIENCE
Consumers, installers and channel partners
WEMINDD ROLE
Creative production, marketing operations and procurement