A bit about me
I have always worked in the space between meaning, strategy, creativity and execution. I like helping people see what really matters, shape it into a sharper story, and turn that story into something visible, useful and commercially strong.
At WeMindd, I bring that experience into AI-native communication. We help brands become better seen, better understood and more likely to be chosen through strategy, campaigns, content, websites, social flows, avatars and intelligent systems.
My work starts where business, meaning and communication meet. I have founded agencies, platforms and initiatives, written books about meaningful profit, and coached founders and leaders through moments where sharper choices really matter.
At WeMindd, I bring that experience into AI-native communication: finding the idea that deserves attention, turning it into sharper language, stronger creative work and practical systems that help brands move.
What
makes
my work
diffferent?
(Work) Experience
Ben Steenstra - Founder
January 2023 - Present
A platform where people can read, watch and learn about entrepreneurship, leadership, mindset, communication and becoming better in business and life.
CallTheONE - Co-founder
July 2015 - Present
A cross-border live video platform connecting people with experts, advisors and service providers in 154 countries.
WeMindd - Co-founder
December 2008 - Present
An AI-native agency that combines strategy, creativity, communication and intelligent systems to help brands become better seen, understood and chosen.
EcoWizer - Co-founder
May 2009 - February 2013
A business focused on helping organizations reduce costs and environmental impact through energy efficiency insights.
Proudly Open Minded - Founder
December 2008 - Present
An NGO that funds and builds educational projects for children in underserved areas, including Cambodia, Thailand, Sri Lanka, Guatemala and Ghana.
Webellen - Co-founder
June 2008 - February 2013
An online telecom subscription and contract processing business distributed through retail partners.
Quince - Founder
April 1994 - February 2013
An international advertising and event agency with software capabilities and offices in Amsterdam, Budapest and Jakarta.
(Other) Activities
Books
I am the author of A Damn Good Business and Start Giving a Damn, and co-author of IK BEN niet alleen op de wereld with Wassili Zafiris. In my books, I write about entrepreneurship, leadership, meaningful profit and building businesses that are commercially strong and valuable to the world. I have been nominated twice for Management Book of the Year in the Netherlands.
Public speaking
I speak about entrepreneurship, meaningful profit, leadership, communication, AI in business and the mindset needed to turn ideas into reality.
With AI Ben, I make my knowledge, experience and way of thinking available in real time, so people can explore ideas, gain clarity and challenge their thinking whenever they need it.
Thought leadership
I write about strategy, entrepreneurship, leadership, purpose, mindset, communication, creativity and AI in business.§
Testimonial: Guido Braam | Route Circulair
Normally I don't do recommendations on linkedin spontaneously, but I like to make an exception for Ben Steenstra. If you have a question on what you genuinely want, for you as a person or with your company, you need to call Ben. Do not mistake his approach for a marketing/ positioning method. It's is beyond that. Ben helps you to explain your true beliefs and what really drives you and he has the ability to translate this in words that everyone will understand and in strategic goals. The meaningful cooperation between Ben en I will continue and I can advise you to get in contact with him
Worked for clients among others
Samsung Benelux
HTC Benelux
LG Benelux
T-Mobile
KPN
Vaillant Nederland
Apple
iCentre
Dixons
New Black
““A good business is not just profitable. It is worth existing.””
- Ben Steenstra