CASE 06 / MARKETING OPERATIONS
FROM CORPORATE MARKETING STRATEGY TO CONSISTENT CREATIVE EXECUTION.
WeMindd translates Samsung's corporate brand and product communication into work the local market can use. Campaigns, partner tools, sales materials and channel activation for the Large Display and Monitors business.
GLOBAL > LOCAL
CORPORATE INPUT TURNED INTO MARKET-READY WORK
DISPLAYS
PRODUCT COMMUNICATION FOR MULTIPLE USE CASES
B2B + B2C
PARTNERS, BUSINESS BUYERS AND END CUSTOMERS
FULL SERVICE
FROM ASSET TO EVENT OR GIVEAWAY DELIVERY
LARGE DISPLAY / PARTNER COMMUNICATION
A BRAND EXPERIENCE BUILT AROUND THE ROOM.
MONITORS / INTERACTIVE CAMPAIGN
TECHNICAL VALUE MADE HUMAN.
THE WORK
ONE TECHNOLOGY BRAND ACROSS EVERY COMMERCIAL MOMENT.
The visible output ranges from short digital formats to partner platforms and physical activation. The operational value is keeping those elements connected.
01 / CAMPAIGNS
MINI-CAMPAIGNS & BANNERS
Focused product and proposition campaigns adapted for digital channels and formats.
CAMPAIGN / DISPLAY / FORMAT
02 / MOTION
SOCIAL VIDEOS
Short-form product communication designed for attention, clarity and reuse.
STORY / MOTION / SOCIAL
03 / DIRECT
DMs & GIVEAWAYS
Direct marketing concepts, physical items, purchasing and production coordination.
DIRECT / PROCUREMENT / DELIVERY
04 / EVENTS
EVENT & TRADE SHOW DESIGN
Brand, product and sales communication brought together in a physical environment.
SPACE / DISPLAY / EXPERIENCE
05 / PARTNERS
ONLINE PARTNER PORTAL
A digital place where campaigns, content and sales support can become accessible to partners.
CONTENT / TOOLS / CHANNEL
06 / SALES
BROCHURES, AWARDS & FOLDERS
B2B and B2C material that supports product understanding, partner activity and sales.
PRINT / B2B / B2C / AWARDS
PRODUCT COMMUNICATION
DO NOT LEAD WITH SPECS. LEAD WITH THE WAY PEOPLE WORK.
A monitor can be described through screen size, resolution, ratio and connectivity. A useful campaign starts one step earlier: what does someone need to do, see or organise?
The workstyle concept groups different professional situations into a recognisable choice. Technology remains accurate, while the first message becomes easier to understand and act on.
THE VALUE
CORPORATE CONSISTENCY WITHOUT LOSING LOCAL RELEVANCE.
No unverified performance figures are added to this case. The evidence lies in the breadth of delivered work and the ability to support an established international marketing organisation across channels.
01
CLEARER PRODUCT STORIES
Technology is connected to recognisable work situations, audiences and commercial choices.
02
CONSISTENT EXECUTION
Corporate brand direction remains visible across campaigns, partner tools, print and physical activation.
03
MORE USABLE PARTNER SUPPORT
Content is shaped and organised so partners can apply it in their own sales activity.
04
ONE CONNECTED OPERATION
Creative work, versions, production, procurement and delivery can move as one assignment.
WEMINDD’S ROLE
MARKET TRANSLATION AND CREATIVE EXECUTION AS
ONE SERVICE.
Samsung proves that WeMindd can work inside a large international brand system while delivering the communication, tools and materials required by the local market.
01
LOCAL CAMPAIGN EXECUTION
07
PRODUCT AND PROPOSITION COMMUNICATION
02
BANNERS AND DIGITAL FORMATS
08
SOCIAL VIDEO AND MOTION
03
DIRECT MAIL AND GIVEAWAYS
09
PROCUREMENT AND SUPPLIER COORDINATION
04
EVENT AND TRADE SHOW DESIGN
10
ONLINE PARTNER PORTAL
05
BROCHURES AND SALES MATERIALS
11
AWARD AND PARTNER ACTIVATION
06
2B AND B2C FOLDERS
12
ONGOING CREATIVE SUPPORT
CHANNEL COMMUNICATION
ONE PRODUCT STORY, ADAPTED TO WHERE IT NEEDS TO WORK.
FROM PRODUCT COMBINATION TO CLEAR CHOICE.
The meeting-room communication organises solutions around recognisable room sizes and use cases. The proposition becomes easier for partners and buyers to navigate.
01
PARTNER
SALES STORY & TOOLKIT
02
DIGITAL
BANNERS & SOCIAL VIDEO
03
BROCHURES & FOLDERS
04
PHYSICAL
EVENT & TRADE SHOW
04
ACTIVATION
DM, GIVEAWAY & AWARDS
ONE MESSAGE
Clear product and campaign proposition
MANY VERSIONS
Audience, format, channel and market adaptations
CONTROLLED PRODUCTION
Specifications, approvals and supplier coordination
CONSISTENT DELIVERY
Every touchpoint recognisably Vaillant
A display proposition must remain coherent when it moves from partner communication to social, print, an event environment or a direct mailing.
WHERE DOES YOUR MARKETING STRATEGY STILL NEED REAL EXECUTION?
WeMindd translates product, brand and commercial direction into campaigns, partner tools and channel-ready work.
THE TRANSLATION CHALLENGE
KEEP THE CORPORATE BRAND. MAKE IT WORK FOR THE LOCAL CHANNEL.
Product specifications, international launch materials and brand guidelines provide the foundation. They do not automatically become clear local communication.
Every asset must connect the right product benefit to the right audience, channel, format and commercial moment.
CORPORATE INPUT
ONE INTERNATIONAL FOUNDATION
Brand system, product information, technology claims, imagery and launch direction.
BRAND > PRODUCT > TECHNOLOGY > GUIDELINES
LOCAL EXECUTION
COMMUNICATION THE MARKET CAN USE
Campaigns, stories, formats and tools for partners, events, business buyers and consumers.
MESSAGE > CHANNEL > FORMAT > ACTIVATION
THE CASE
NOT JUST ASSET PRODUCTION. MARKET TRANSLATION.
Samsung works from a strong international brand system and a fast-moving technology portfolio. The local challenge is to make that material relevant and usable for the Large Display and Monitors market.
WeMindd connects corporate direction with practical execution. We turn product stories into campaigns, content, partner tools, event material and sales communication while preserving Samsung's visual consistency.
CLIENT
Samsung Benelux
BUSINESS FOCUS
Large Display and Monitors
AUDIENCE
Partners, business buyers and consumers
WEMINDD ROLE
Creative execution, channel activation and marketing operations